Boost Annual Revenue using Cross-Channel Management

Today, many organizations struggle to optimize online and offline marketing campaigns across an ever increasing number of new marketing channels. Silo's of information reside in separate channel centric technologies (email technology, web content management, web analytics, keyword management, etc.) and distributed marketing efforts from internal groups or external agency relationships add organizational challenges to managing multichannel efforts. Most of all, this proliferation of sales and marketing channels makes multichannel campaign performance difficult to track and monitor.

Is it worth the effort to have a cross-channel communications strategy?

Best-in-Class companies leveraged best practices in cross-channel campaign management achieving 822% higher growth in annual revenue than all other organizations.

Best-in-Class companies enjoyed a 13% increase in customer lifetime value vs All Other organizations.

Best-in-Class companies achieved a 23% increase in response rates.

This data is from a new report by Aberdeen Research ... free here for a limited time.

Comments

[Dale Wolf]

Paul,

Sorry for the inconvenience. Have you tried just going to the Aberdeen website and searching. Seems strange that a global company like Aberdeen would be unaware of regional differences.

dale

[PaulSweeney]

Tried to sign up for that study over at aberdeen, but they seem to not want to let me register (as Ireland doesn't have postal codes, and they seem to insist I give them one....)... mmm. got an emailable copy?