By Dale Wolf
You visit Dominos BFD and tell me, is the new BFD at Dominos:
- A really clever Web 2.0 application
- The only way to ever order pizza again
- Just a game for bored kids
- A differentiated, value-added customer experience
The Big Fantastic Deal will keep you on the Dominos site far longer than you've ever spent on a pizza website before. When I was all done with it, I had built right in front of my eyes the pizza of my dreams. Add the pizza to your cart and let your friends build their own pizzas. When the game is over, hit "checkout" and in 30-minutes your custom ordered pizzas are at your door ... for about $11 a piece.
Now that's what I'm talking about! Customer Experience! It makes ordering a pizza FUN.
My local pizza shop will wonder where I went. After all these years making pizzas for my family, they were finally knocked out by a website.
With this nifty online contraption, Domino's should be inspiring us all to re-look at our online customer experience. How can we make if useful, fun, different ... unexpected? That's the challenge we all face.
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