Several years ago, I visited my local emergency department (ED) with my youngest son. Seems as though his lip made direct contact with his older brother’s head, causing quite a gash.
Entering the ED, my main goal was to make sure my son was tended to. However, being in the healthcare revenue cycle industry, I was curious to see how this particular ED, which is part of a major hospital system in a large metropolitan area, would handle processing my information and asking for payment.
According to EMTALA, when a patient enters the ED, they must be triaged and in stable condition before any insurance or financial information can be requested by the hospital or verified.
And this particular ED followed EMTALA to the letter. My son was triaged, stability confirmed, and we were sent back out into the waiting room to “register”.
Sitting in the registration booth, the registrar asked for my son’s name and birthdate to pull up his patient record. Accessing his record, she recited the address in the file and asked me if this was accurate.
Issue #1: Registrars should always ask the patient or patient representative to recite their address to the registrar vs. reading the address to the patient. Many times patients are distracted over their health issue and don’t really hear the registrar. They end up confirming inaccurate information which causes delays in billing and payment. Ideally, the registrar would enter the recited address and verify immediately against real-time data to confirm the accuracy and validity of the patient’s demographic data.
Knowing that insurance eligibilty information was coming next, I had my insurance card ready. Again, the registrar asked me if I had XYZ insurance. I confirmed verbally and showed her my card. She glanced at the card stating she was sure it was alright and proceeded to have me sign a few consent forms. I told her that per my card, I have a $50.00 emergency department co-pay and that I can pay by check or credit card.
She responded that they would bill me.
I told her that I wanted to pay now.
She expressed that the Billing Department handles this and I need not to worry about payment at this time.
I pushed further, telling her that it would be better for me to pay now, and in turn it would benefit her hospital to have money in hand immediately, thus eliminating the overhead costs of billing.
She would not take my money.
Issue #2: Insurance information changes rapidly whether it is employer, employee or insurance company initiated. What is in the patient record now, may be incorrect tomorrow. It is recommended to verify eligibility real-time while the patient is presenting to accurately assess insurance eligibility data. From the returned data, other processes can be launched such as collecting payment (ahem), sending the patient to financial counseling, qualifying for Medicaid, etc…all of which will bring revenue into your door faster.
Now, this was several years ago. Surely hospitals have caught on right?
Not so fast.
Yes, insurance eligibility verification and demographic validation are becoming more mainstream in hospitals today. However, patients now expect more.
Last December, my physician ordered additional testing for me after a routine office visit, which required making an outpatient appointment with imaging.
I was handed the appropriate paperwork and told to pick up the scheduling phone in the hallway to schedule the procedure. Very convenient.
During this scheduling process, the scheduler asked for my insurance information. As I gave her the information, I asked her what my co-pay would be for this event. She said she did not have that information.
Issue #3: Verifying eligibility during the scheduling process allows the scheduler to request from the patient to bring in payment for the co-pay/deductible during the time of the procedure, thus reducing billing costs and increasing cash flow.
Checking in at registration a week later, the registrar read my address to me (it was incorrect), and confirmed with me verbally that I had XYZ insurance. I asked what my co-pay was, and she said she did not have access to that data. I told her that I would like to know what the procedure would cost me out-of-pocket (pricing estimation) and she was unable to provide that financial data.
I was ready to pay the co-pay and out-of-pocket costs immediately, or at a minimum, set up a payment plan, and was unable to do so.
Issue #4: Consumer driven healthcare is on the rise. At some point during the registration process, the patient may ask you how much they will have to pay the hospital for their medical procedure. Hospitals need to evaluate key data components – hospital charges, patient charges, and the negotiated contract pricing between the hospital and the payer. Summarizing the total charges, benefits and estimated out-of pocket expenses allows the patient to financially plan.
Patients do not want to know how much the procedure will cost, they want to know how much it will cost them, essentially categorizing healthcare as a transaction. In order to improve their revenue cycle, it is necessary that hospitals change the patient experience on the front end, empowering both the healthcare industry and the patient, allowing for financial planning with no surprises.
I am still waiting for my bill. And I bet I will be surprised.
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